The Developing Strategy Research Of The K Company About Offshore Services

In the environment of peace and development as the theme of the times and thetrend of global economic integration, many small and medium enterprises in Chinawant to go out to expand the international development space, for multinationaloperations in the way of offshore company, and the need is growing, the offshoreagent registration industry has also become increasingly hot. How to better meet thediverse needs of SMEs for the offshore business, and look for business developmentdirection of the industry has become a research point. The K company its business inChina is based on the scope of basic stay registered in offshore business, and otherhigh-end legal and forensic services is relatively small, severely limited theall-round development of the business. Making clear the diverse needs of SMEs tothe offshore company, building the perfect business service system, and making theenterprise development strategy based on the analysis of the strategic theory and thecompany’s internal and external environment are necessary for K company to gain afirm foothold on the offshore market and solid expansion of the size of the market,and look for the future development direction.The demands of SMEs for offshore companies are divided into basic needs andextension needs, and their basic needs are agents of the offshore companyregistration and annual review, the extension needs are transnational businessguidance of foreign direct investment, cross-border mergers and acquisitions listedoverseas based on offshore companies and offshore business. The paper build abasic system and framework of its business strategy, and provide a basis businessand core business services according to the different needs of customers,theinfrastructure services is to provide offshore company proxy registration service andannual proxy service for SMEs, and the core business is to provide the legal, tax andlegal management consulting services about foreign direct investment, multinationalmergers and acquisitions and multinational operations overseas based offshorecompany for those small and medium enterprises that really want to developtransnational business. In order to lead the development of the industry, and becomethe customer’s first choice, it’s necessary to expand new areas of business, improvethe degree of specialization, and implement the business transformation strategy,developing from an offshore company registered institutions into a professional multinational management consulting firm. Making those customers that really wantto achieve transnational business as the target customer and developing the corebusiness of the business system, implementing services specialization strategy. Bythe reform in business processes and organizational structure, the development ofservice marketing strategy, cultivating corporate culture, the development of humanresources management system to enhance the cohesion and team of employees aswell as the stability of the relationship with outsourcing cooperation units, andimproving the management information system, to provide protection for Kcompany’s professional transformation and developing into a professionaltransnational management consulting firm.