The Research Of Core Competitiveness Construction In Tobacco Commercial Companies

The tobacco industry in China as a very important and special industry, is now facing the important turning period as the transition of system and the operation of the market.On one hand, in early year1991, the central government established the state tobacco monopoly administration system in the form of law, the tobacco industry since then marched into the government monopoly and the healthy development track, over the years has made tremendous achievements for national financial accumulation, and will continue to constitute the important part of government finance income.But on the other hand, there is no doubt that as the process of China’s accession to WTO is quickening, and gradually implement" the Framework Convention on tobacco control", China tobacco industry is facing a series of serious challenges. Among them, both to promote and standardize the market operations of the tobacco industry, tobacco franchise continue to maintain the monopoly system based on the further introduction of market competition mechanism, in the expansion of tobacco production, processing and distribution enterprises, while large-scale operation, the implementation of the tobacco production, processing and distribution activities of the specialized division of labor, to build a modern, market-oriented tobacco industry chain system as soon as possible. At the same time, we need to fully face to the public and policy factors such as law for tobacco industry more and more boycott and restrictive measures, the tobacco industry objectively need to adapt the change of the market consumption environment, in order to reduce tobacco products its harmfulness to human health as the premise, to realize the smooth transformation and sustainable development of the tobacco industry.For this reason, the State Tobacco Monopoly Administration in2003in pushing nationwide tobacco industry and commerce system separate, from the traditional working business administration integration mode stripping out tobacco commercial enterprise, i.e. cigarette channel distributor obviously, in the years of monopoly system protection, tobacco commercial company’s overall market consciousness and competition ability is still relatively weak, and how to don’t fully rely on in the policy monopoly of protection, and able to survive and development, has become the tobacco business company an important subject to be solved.The paper analyzes the tobacco business facing environment for development through the SWOT model, examine the strengths and weaknesses, the analysis of external opportunities and threats, describing the status of the tobacco business the company’s core competitiveness, on the basis of the discounting policy monopoly control of the market,and base on the tobacco industry value chain analysis of the constituent elements of the tobacco business under a fully competitive market conditions the company’s core competitiveness,building a model envisaged in the tobacco business companies build the core competitiveness for the future "1+3/3", integration of research from three external factors of the terminal, logistics, information and human resources, management, cultural and other three internal factors together constitute the tobacco business the company’s core competitiveness,Which Financial advantage into the formation that accumulated to the existing policy monopoly of the cigarette market monopoly advantage coupled with the development of enterprises, theoretical discussion for the tobacco business the company’s core competitiveness construction,under the guidance of the brand by the terminal control, and distribution services, power, force information support staff execution, management, innovative, committed and enduring force of six power core competitiveness. At the same time, basis on the proposed tobacco business the company’s core competitiveness construction mode, empirical analysis of S-provincial tobacco commercial companies to foster a useful exploration of the core competitiveness and the performance achieved for the case, further enrich the theoretical study of the tobacco business the company’s core competitiveness construction mode of theory research and industry system from several aspects, the tobacco business company core competitiveness of construction and puts forward indemnificatory countermeasures and Suggestions.