Chinese Traditional Thought Of "Righteousness" And Contemporary Chinese Corporate Social Responsibility

Is the thought of righteousness and Chinese traditional economic ethics valuesis one of the main line, each time concept is for the development and extension of areflection of the social economic, political and cultural characteristics.’viewinvolved in interests and moral, social, and personal interests, material selection andtrade-offs, meet in the spirit of the pursuit of the relation of righteousness and debateis the thought of righteousness and kinds of friction and collision. What have sinceancient times thought of righteousness, which in the stream of Chinese traditionalculture and philosophy has experienced a long development and evolution, andconstantly affects people’s value judgment and ethical orientation. In the high-speedeconomic development today, in the circumstances of market economy,market-oriented to seek the maximization of economic benefits, to become the worldand enterprises of common concern to the facts. Individuals and businesses in theprocess of development, also faces of righteousness and benefit balance and choice,chasing interests at the same time, the need to adhere to the combination ofreasonable and good corporate social responsibility. Now, face the temptation ofhuge benefits, people is a cynical, mercenary, loss of enterprise ethics situation. Withthe improvement of mercerization degree, contradiction is increasingly outstanding,of righteousness and interests between the person and the person in the face ofmutual suspicion, trust crisis between customers and businesses, enterprises and thevicious competition between enterprises, to become the current of a social situation.People to the understanding of the relation of righteousness and gradually fuzzy, dualloss of a moral sense and sense of responsibility. Faced with such problems,discrimination of righteousness is inevitable, and the Chinese traditional idea of"righteousness and" for the inevitable has important practical value. Enterprise’sdirect purpose is profit, but the profit is not the only purpose and principles, a higherlevel of the goal is to create value and wealth for the society, with intense socialsense of mission as the core concept of corporate social responsibility view. Tocorrectly handle the relationship between the economic and social benefits, to graspthe relationship between the righteousness and benefit, to make companies built to last, for the leap from good to great enterprise. Through the study of Chinesetraditional thought of "righteousness" and combined with age, building acombination of the new era, the Chinese self moral cultivation, the Chineseenterprises’ corporate social responsibility model is helpful. In the development ofsocialist market economy and promote social harmony, is of great benefit to no harm.Righteousness and benefit itself will exist between the irreconcilable contradictions,is shed take profit or satire take righteousness, or find a balance between the two, thesages of China and the western men always have a heated argument. Different socialbackgrounds give out different concept ideas, and these different ’view can guidepeople into different path., in this paper, from the origin of the thought ofrighteousness and expounds its long development history and trend, and it isassociated with contemporary China corporate social responsibility, tries to fullydiscuss the relationship between the two, and analyze the Chinese traditional thoughtof righteousness and inspiration and guidance significance to the development ofenterprises.