Brand Communication Mode Of The Luxury Brands With Fashion Magazine

From2004to2006, the third largest country of the global luxury goods to the world’s second-largest consumer of luxury goods country, with only about two years time, the data released in early2013, China in2012, the global luxury goods market accounted for27.5%, and ranked first in Japan is very close. There are reports that the next five years, China will written the world’s largest consumer of luxury goods. The influx of luxury brands from China’s first-tier cities to second and third tier cities, people’s spending enthusiasm, understanding of the luxury brands are continuously enriched, conquering a city from the foreign luxury brand in China while also strongly the spread of their respective brands.In recent years, with the surge in luxury consumption, luxury for China’s economic and social impact of the deepening, academia, quickly followed to carry out a series of studies, but only a minority of the dissemination of research in the luxury brand, and luxury brands in the fashion magazine brand communication is even more rare. The author of this article according to the world’s top luxury brands "published by the World Brand Lab" The scope of the study, the selection of luxury as the main content for the target audience to the luxury consumer groups intellectual family GQ magazine luxury brand communication study sample. I statistics, symbolic interpretation and content analysis method used in the course of the study involved analysis on the interpretation. Wen were involved in intellectual family GQ magazine full year2012125538CPC magazine content, including advertising content of2320statistics, the analysis process involving data histograms, pie charts of17data table22; addition related to intellectual family GQ magazine2012full-year midterm228column pages, design analysis process form7, histograms, pie charts4. Interpretation and qualitative analysis of the data through a series of projects, according to the theory of communication studies, interpretation of the luxury brands with fashion magazine brand messages in advertising and magazine columns with strategy, found a luxury strong focus on brand advertising symbols design and put in intensive and reasonable, with the fashion magazine columns with invisible class sections with luxury dominant related columns and luxury to the readers and audience build an extension the mimicry environment, easy-to-digest to deepen readers and audience the impression of luxury brands.