The Research Of Guangxi Yuchai Lubricating Oil Company’s CRM Project Design And Implementation

From2010, the lubricants market has been showing the fierce market competition. Several large Lubricating oil company, with the help of CRM has gained an annual growth of more than50%of the sales network. Because of the current fierce market competition and sales pressure, Yuchai Lubricating Oil Company want to improve the sales network by implementing CRM system.In the first, this thesis introduces the situation of Yuchai oil company sales and information systems application. It points out the Yuchai Lubricating Oil company’s current sales problem by Market research. Combined with the theory of CRM research at home and abroad, the author analyses Yuchai Lubricating Oil Company’s current information system, and points out that information systems cannot be expanded to meet the sales. The author classified and summarized Yuchai Lubricating Oil Company’s demand for the implementation of CRM, and finish feasibility analysis of CRM implementation. In the paper, the author design CRM functionality and implementation, proposed solutions for the difficulty in the design process and implementation process.This thesis provides a theoretical basis for the CRM implementation by literature study. It research Shaanxi market with survey research and case analysis. It judgment CRM meet the company’s requirements by functional analysisIn this thesis, the author analyzes the sales problems in the Yuchai Lubricating oil company. Combining CRM theory, we designed CRM system and the specific implementation plan for Yuchai Lubricating Oil Company. It can provide a reference for similar small oil companies in the implementation of the CRM project in the future.