| Lubricating oil industry has more technology content and additional value than other industry inpetroleum industry. Promoting the core competence of the Lubricating oil industry in our country isessential for the promotion of core competence of the whole Chinese petroleum industry. The ChineseLubricating oil market is getting open with China`s WTO entry. The international oil giants participate inthe competence in Chinese Lubricating oil market with the advantages of capital, technology, marketingand management, as a result of which, Chinese Lubricating oil industries are faced with fierce competition.From other terms, the Chinese Lubricating oil industries are lack of industrial standard and corecompetence. Although the two brand Lubricating oil company make some progress in New productdevelopment, brand creation and marketing. However, compared with the other international oil giants,there are still a lot of disadvantages in product development and marketing. The small and medium-sizedLubricating oil business will be faced with more brutal circumstances, it is necessary to build the corecompetence for them to compete with other companies.First of all, this paper analyze the market environment and the actual circumstances comprehensively,coming up with the necessity and urgency in our Lubricating oil industry. Secondly, this paper summarizethe conception and ideals of core competence and value chain management. Thirdly, this paper points outthe core value links from the angle of value chain management and find out the core links in promoting thecore competence of our Lubricating oil industry. According to the core links, we bring up thecorresponding measures. Above all, this paper sets up the evaluation index systems and model, then weevaluate the competence of our Lubricating oil industry with fuzzy comprehensive evaluation method.Hoping this paper will provide the reference and guidance for our Lubricating oil industry... |
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