Marketing Strategy Of Sme Financing Products Industrial Bank Nanning Branch’s Broadcasting Station

Since the reform and opening up, the number of china’s small and medium-sized enterprises(SMEs) was increase dramatically. Recently, the number of SMEs which has registered in the industrial and commercial is about forty million, accounting for99%of our total registered enterprises; they occupy an important position in the national economy. SMEs not only can greatly promote the steady growth of the national economy, to release the employment pressure on society, but also can stimulate the private investment in numbers, that will optimize China’s entire economic structure. However, SMEs still have many difficulties in the living environment; almost all of the SMEs are still facing financial difficulties, high costs, high pressures of competition among enterprises. Thus, many domestic commercial banks have increased lending support to SMEs and small and micro enterprises one by one.This paper describes Nanning Branch of cib’s(cib:china Industrial Bank) summarization of the SME financing products’s development first, as well as the advantages and weaknesses of the cib among the commercial banks, and challenges,opportunities which it facing. To determine the marketing combined proposal of SMEs financing program through the STP market segments, and proposed practical marketing strategy embodiment.