Study On Marketing Channel Tactics OfNingxia Xiahua Meat Corporation

Three sessions of China-Arab States Economic and Trade Forum have been successfully held in Ningxia, which have created vast opportunities for the local halal food enterprises to be in line with the international markets. At the same time we also fully realize that there are still distances between the local traditional production mode, marketing channels and modern market advanced managing thoughts and efficient marketing channels. It has become a big challenge for the local meat enterprises to make full use of comprehensive resources, such as information, fund, technology, to improve halal food marketing channels for an overall better profit of the companies. For this reason, the paper selects a local well-known company—Ningxia Xiahua Meat Corporation as a sample to explore the marketing channels in the field of the management of marketing. The theme for the article meets the requirements of the topic selection. There are four sections in this thesis, first part is the study of international and national theories of marketing in the history and the trend in the future; second part is analyzing the current marketing channels of Xiahua Corporation with its problems; third part offers the solution for-the improvement of the marketing channels; forth part mainly explores the new tactics and the effective measures to safeguard channel management improvement. The conclusion of the paper will definitely make some contributions for the research of local halal food companies’ marketing channels...