The Research Of Luxury Company SR For Price Making And Problem Revealing

Recent years, the luxury market in China is developing quickly. Theseprice making are top-high from some global super brands in domestic market.However, such price is reasonable? False or reality it is? Real benefits ofprice to company is existence or not? Therefore, thought the study of pricingof luxury clothing, want to verify the rationality of luxury pricing, andanalyze the financial impact of high-price-decision to the enterprise, andhope to provide some suggestions of domestic luxury enterprise.In this paper, based on the SR data, use analysis, comparison, inductionand summary methods and established mathematical model to validate, andstudy the financial problems. To descript the process of price making by theluxury clothing enterprise, verify the reliability of method, analyzes the causeof luxury clothing pricing and series of financial problems by the high price,focus on the brand value. Through above research, want to prove possibilityand rationally of price and financial impact in Chinese market, to give someadvices to domestic brand.