Research On Property Management Mode Of The Integrated Operation Of Real Estate Development Project

Due to execute vertical integration strategy can strengthen real estate developmentgroup of investment decision-making, design, construction, marketing, propertymanagement, etc. The whole process of control and reduce the transaction costs, in thecurrent purchase, raise interest rates, property tax policies on real estate industryregulation period, become a part of the capital strength, human resources and technicalreserve plenty of choice to the further development of real estate enterprises. Includingproperty management, as the end of the real estate industry chain link, for its successfuloperation can strengthen contact with other development link, strengthen the wholeprocess of project construction control, give full play to the advantages of integration.Then, facing the current implements the integration of project operation of real estateenterprises widely used three kinds of property management mode, relying on the realestate business, market-oriented, collaborative, should you choose, choose again afterhow should further operation and implementation, to match the integration of therequirements of the property management stage, so as to take maximum advantage ofthe integration, is worthy of in-depth study and discussion on the important topic atpresent.Based on this, this paper researches the integrated operation of property managementmode selection and implementation of real estate project.First of all, on the basis of theliterature collection, collation, the article introduces and analysis of the integratedoperation of the commonly used three kinds of property of real estate developmentproject management pattern; Then, analyzes the integration operation under the purposeof project management, find out the basis of mode selection, and in accordance with theidentified factors that influence the project property management mode selection and choice model to construct an integrated model of project management, propertymanagement mode choice for integrating the project provides a quantitative basis andmethod; Secondly, revolve around the core of integration, for further operation ofproperty management in the project implementation plan, including the establishment ofthe implementation of the organizational structure, processes and organizationalstructure and operational mechanism on the basis of the establishment of the operatingmechanism; Finally, application integration project property management mode choicemodel to implement integrated operation of ZY group under A mode choose to do theempirical analysis of the project, and based on the implementation plan for A project inthe study of the articles selected mode property management further implementation ofthe concrete countermeasures are put forward.