Research On The Development Strategy Of After Service Market Beijing Automobile Group Company

Along with the rapid development of China’s market economy and the steady improvementof people’s income, China is becoming the world’s largest car producer and consumer countries.From the Western developed countries, the process of economic development point of view, themajor economies of the automotive and related industries on the contribution rate and percentageof the region occupies an important position as the largest developing country, China’s autoindustry to enhance the level of domestic manufacturing, stimulating the Chinese economy, hasan important role to play to the comparative advantage in the world economy.Services market after the car is on the basis of the presence of the automobile industrycluster, with the scale of the automobile industry development is closely related to the follow-upto the industrial chain market. Automotive services market scale, standardization, branding is theinevitable trend of the sustainable development of China’s automobile industry. Car serviceenterprise scale trend, is an important part of the overall auto industry industrial chain extendingdownward, has significantly enhanced the value-added synergies between the automotiveindustry as a whole chain cluster effect, the most prominent of resource optimization, capitaladvantage and information sharing, through ordered the operation and development of long-termstrategic planning, and eventual expansion of the economies of scale.China’s automobile industry and stable development of the background, this article startfrom the Beijing Automobile industry chain and cluster development status, discussion afterentering the automotive service market, the establishment of the automotive service businessunits, can effectively extend the company automotive industry chain in depth, to upgrade theindustry chain synergies and cluster economies of scale, a development direction for the groupcompetition and breakthrough competitive landscape. Learn from the mature Western automotiveservice industry mature development mode, the inductive Beijing Automobile Group Companyafter entering the automotive service market industry inadequacies as follows:1. The corecompetitiveness of enterprises should be improved;2. Industry chain synergies did not improvecan not help its services market after entering the automotive industry;3. enterprises the level ofinformation and mutual communication is very lacking;4. mutual trust mechanism has yet to bestrengthened. On this basis, through the establishment of automotive service business units toenhance the company’s core competitiveness, to enhance the cohesion of the industrial chain,deepen cooperation in all fields between enterprises, effective establishment of mutual trustmechanism, the initial establishment of the Group’s production facilities of the anti-risk ability.In the mode of development and long-term strategies, cluster mergers and acquisitions, improvethe degree of specialization of the services market in the business unit, and strengthen their ownbrands to improve the core competitiveness of enterprises play services business unit market inthe development of industrial clusters in the Beijing Automotive Group service role and brandsremodeling functions again.