Study On Developing Strategies Of Heilongjiang Meteorological Advertising Media Company

Meteorological advertising has a long history of development in the advertising industry, although it accounts for only a small share, the role and position of it in advertising can not be ignored. Since the reform and opening up, the science and technology continues to evolve, weather forecasts and program production has been greatly developed compared to the front. The production and operation of the meteorological advertising isolates from television, and the more specialized advertising mode of operation creates a better environment and platform for the development of meteorological advertising.Heilongjiang meteorological advertising media company is the exclusive agent of the provincial meteorological programs’advertising resources, it has absolute dominance of television resources. In recent years the company has made steady progress, but faced with the competitive environment of the domestic advertising industry and the impact of the triple play, the company’s development strategy should focus on solving the problem that how to overcome its own weakness and defects and to give full play to the traditional advantages of the meteorological advertising.On the basis of a comprehensive analysis of the current development of the meteorological advertising industry, finishes the macro and micro economic environment collation of the Heilongjiang Meteorological advertising media companies, then is the analysis of the company’s business quality, brand marketing, customer relationship management and human resource management, and compared to other ad types and operating analysis, finds the strengths and weaknesses of the company which provides scientific advice for the company’s development strategy to develop and learn from. Under the guidance of the differentiation strategy, the company should develop from the perspective of the quality and characteristic of the ad and constantly improve itself, and strengthen staff training and incentive mechanisms. Meanwhile, the company should implement brand differentiation strategy to strengthen the brand image of the building. In addition, this paper provides constructive comments for the company on the differentiated management of customer relationships, expanding new areas of business and customer as maintaining existing customers, and has also laid a solid theoretical basis for the development of service level and core competitiveness.