Research On Transformation And Upgrading Strategies Of Fujian A Media Advertising Company In The New Media Age

A Advertising companies are not only productive services but also life services.The industrial nature of advertising industry determines the level of economic development and industrial level.And the prosperity of advertising companies in the region is also the decisive factor of the overall industry market size.The space of local economic development determines the space for the development of advertising companies.Because of the agglomeration effect of the central city,there are many developed industries in the region,and the demand for advertising is increasing,which also makes the advertising company market more active.The vast market demand further causes the agglomeration of advertising enterprises.The agglomeration of capital is also the necessary condition for the prosperity of advertising companies.Under the impact and influence of the current development of new media industry in China,the traditional media advertising companies in China must adjust their own business structure in time to adapt to the market competition in the media age and ensure their healthy and stable development and growth because of the old management and product marketing modes.This paper is divided into seven parts.The first part mainly elaborates the market and economic background of China's advertising industry facing the new media era,and determines the research direction of this paper by referring to the research results at home and abroad.Thesecond part defines the relevant theories of transformation and upgrading.The third part takes the actual situation of Fujian A advertising media company as the research object,laying the foundation for the following research.The fifth chapter mainly uses SOWT and STP analysis method to analyze the possibility and necessity of transformation and upgrading through the actual situation of A advertising transformation.The sixth part is based on the previous research,put forward the corresponding countermeasures of transformation and upgrading of A Media Advertising Company.The seventh chapter is the summary of the whole paper,and puts forward the prospect of future research.