The Research On Cultural Resources Of Qinhuangdao Tour Ptomote Status Development Strategy

With the approach of globalization age, tour industries around the world confrontwith the unprecedented challenge, during the course of seeking for new travelattractions, cultural factors are gradually becoming one of the core factors in tourindustry. As one of the famous tour destination, Qinhuangdao, with its long historicalcultures and modern leisure cultures of the sea, the issue of how to build its specialfeatures under new environments become even more serious，the thesis focus on howto dig and rebuild the factors of cultural resources, when we focus on the objectiveculture of the attractions, deeply explore and integrate its subjective cultures under itsobjective cultures, at the same time positively to search for its deep meaning andcementing effect of national spirit, to build some special travel tastes by depending onits cultures. On the one hand, to meet tourists’ spiritual needs, and on the other hand toeducate its subjects to pass China’s traditional cultures and to protect the specialfeatures of our national culture to develop in harmonious and healthy ways. Byanalysis the special features of Qinhuangdao cultural resources and the opportunities itconfront both at home and abroad, under the condition of having a clear developingaim, to change the traditional tour mode and open a new approach by combining theobjective and subjective culture closely, establishing Qinhuangdao’ special features,such as the historical cultures of the Great Wall, the leisure cultures of the sea and thefolk customs in countryside. To develop the deep meaning of cultures and establishcitizens’ owner consciousness, build the city’s culture atmosphere and to explore theoverseas markets according to develop its foreign visitors, and fasten the step ofchanging from the mode of quantity to the mode of quality, and ultimately to realizethe harmonious development of the society...