The Enlightenment And Development Of The Modern Advertising Art In The Western Courtry

Advertising in its own way in our vision, to participate in our life, influence ourbehavior, and tell us what is the world, what should we do. It is not only a verypractical subject, it is a razor. Good use can help us complete the target and beautifylife, wrong use will cause serious waste of social and economic losses caused by. Thispaper from the European and American Advertising Application of advertising art,scientific analysis of advertising theory and the form of advertising is how toparticipate in and influence the development of advertising, and through the use ofmethods and application effects of Europe and the United States on the advertising art,to provide suggestions for the development of China’s advertising. At the same time,the development status and problems of China’s advertising industry and advertisingart carries on the induction and the elaboration, proposed for the future development ofChinese local advertising outlook and view.Remove the introduction and conclusion, this paper is divided into three parts. The firstpart development in advertising art in the United States as the representative of thedevelopment of western modern advertising art, modern advertising art science andcultural characteristics of the two. The second part through the importance ofadvertising culture and art of the extension and its development based on us and UK,France and Germany, west five advertising art expression similarities and differencesanalysis, the third part analyzes the current development of China’s advertisingindustry and advertising art, through examples and contrast methods deficiencies ofChinese local advertising the paper analyzed the errors, put forward the localadvertising development, and gave a personal view on the future development ofChinese advertising.