| China Television advertising is the product of emancipating the mind. In China, regulatory bodies and the nature of television is: four to run the radio, are state-owned. China's state-run public television industry is the fundamental nature, its highest organ, the State Administration of Radio, Film and Television, directly under the State Council. Implementation of the "four television [central provinces (autonomous regions and municipalities), prefectural (city, state. UNITA). counties (banners), mixed coverage" at the regional level by the breakdown of structure. In specific management, implementation of the latter is to block the main, grading management model. No television in the relationship between, and no direct business economic relations, with a more decentralized in collaboration. Represent the country, heading for the world "is not only the mainland during this period strongly advertising practice is the voice of advertising standards. Stricken China Television advertising in the various attempts, more thinking on the theme of "How to advertise. " "do their national advertising"."Go out of the country and moving toward internationalization" of the increasingly strong voice. End of the 20th century the early 21st century, young Chinese mainland Television advertisements have sprung up everywhere. But local advertising facing foreign advertising companies with the challenge of strong brigade, the same technology has undoubtedly become Taiwan television advertising market for a fair and reasonable means. A good advertising ideas to the consumers, he is delighted to find that one thing is very suitable, it should be money to buy as soon as possible, so it. However, the current domestic advertising creative, most do a little less. No wonder advertising circles who laments: "At present, most of China Television advertising situation, the advertisers and advertising companies foot the Jin Mao-tree to the birds, the result of gunshots to the radio-not a bird, but the tree scare away the other birds. " The advertising industry from the pursuit of scale, diversification operational efficiency, and stressed that financial and material resources into, to the pursuit of fine work, specialized services, emphasized the importance of information, talents and knowledge resources development. Television advertisements from the Chinese mainland was born in 1979 to today, has gradually been accepted by the world., and quickly entered the modem advertising. Regardless of the speed of development, or technology content, both with the United States, Japan. South Korea and other developed countries as powerful as -20 years to complete the transition into the modern advertising.Today the Chinese mainland television advertising achievements on display are some people happy, but multinational advertising companies in the domestic market intervention, and become the inevitable trend of economic globalization, various Western thinking is a strong impact on the local culture. Western culture with mainland China have different historical and cultural background. I was Westernization or solid? Mr. Lu Xun once said: "from the essence and discard the dross, we must learn how 'used'." We should be less complacent, more research and criticism, and faster correct their shortcomings, deeper to explore the local culture of the humanistic spirit. I show the characteristics of Chinese civilization!... |
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