Wuhan Unicom Group’s Customers’ Business Operations Management Research

In recent years, China’s rapid economic development, especially after the accessionto the WTO, China’s telecommunications industry market along with external open thedoor, and thus obtained is compared with the advanced international service model andservice levels, which for the Chinese telecom operatorsoverall service providers putforward higher requirements and challenges, key points from the business class forms ofdevelopment, domestic carriers have taken a full-service market development as thedevelopment of the communications industry with breakthrough point, to shift from thetraditional single voice servicesindustry application data business, make full use of theGroup’s customers to achieve a relatively large market share gradually penetrate andexpand the proportion. In the process of rapid development of the domestictelecommunications industry, the traditional consumer market has been saturated, inorder to seize more market share, the operators played a particularly intense price war,high contribution to the value of the Group’s customers will become the operators tosustain growth a new driving force. After the reorganization of the telecommunicationsindustry, China Unicom leading2G/3G mobile services and fixed-line broadbandbusiness integration of telecom operators, full-service competition for prioritydevelopment model, and in the state vigorously support the establishment of the world’sleading WCDMA3G network, to build the election3G on the election Wal qualitybrand, China Unicom3G era will be soon.China Unicom is the country’s three major telecommunications operators, mainlyrelated to the project GSM2G, and WCDMA3G mobile voice services, leased line andfixed-line business and the business of information products, not only has a wealth ofmobile and fixed-line network resources andadvanced3G mobile communicationtechnology. China’s telecommunications industry has been restructuring since1998reform, but the customers of the Group business consumer income has been animportant source of the overall revenue of the operators, each operator is also the focalpoint of the Group’s customers overall revenueFrom the macro and micro analysis of corporate strategy and business processes,and comprehensive marketing strategy of Wuhan Unicom Group’s customer businessdevelopment, marketing and management strategies, market segmentation positioningsystem of business products and services marketing aspects of research. Wuhan UnicomGroup combined with customer business development focus at this stage, and Wuhan Unicom Group customer’s business and marketing management, subdivision locationand operational management of the product development process as the core design.Combined with the practical effect of Wuhan Unicom Group customer businessdevelopment in recent years to evaluate the operation and management system of theCompany processes and the development of the company’s market forecasts andprospects.In accordance with the guiding principles of Wuhan Unicom3G commanding in2013, the fixed-line breakthrough, the Group doubled the enhanced services, WuhanUnicom also should take advantage of WCDMA3G network advantage, enhancebusiness knowledge, increase product innovation, structured business acceptanceprocessto accelerate the development of full-service market, seize Wuhan corporatecustomer market place, won the first-mover advantage for the development of themarket structure of the telecommunications industry.