The Devising Of The Third Party Payment Platform In The Highway Freight Market

Since reform and opening up,when the highway cargo transportation industry made abig progress, the development of the freight market was also very fast. The facilityinstruments of the market are improved, the scale is enlarged, the transportation equipmentshas improved in size, kind and technology level, and created a good developmentenvironment for the highway cargo transportation industry. But in the process of thedevelopment, the freight market still has the problem of both parties information inequality,market credit system is not sound, transaction process funds safety is not high, the lowtransaction efficiency, low transportation organization level and so on. After more than tenyears development, china’s third party payment has became the big driving force of theChina’s Internet economy high speed development. The third party payment has solved thebottleneck of the e-commerce---online payment credit and security issues, has realized theintegration of information flow, capital flow and logistics in true sense. So draw on theprevious experience, apply the third party payment in freight market, to solve the similarproblems in the freight market, and to promote the freight market and highway cargotransportation industry further development.This article firstly analyzed the research status of the third party payment and freightmarket at home and abroad. Through introducing the development status of the third partypayment and the problem of the freight market, found out the both same points, and the thirdparty payment platform is set up based on this.Secondly, through the analysis of the environmental conditions of setting up the thirdparty payment platform from the economy, policy and technology, proposed that the time thatsetting up the third party payment platform is ripe. Through defining the platform, designingthe payoff pattern, transaction process and operation mechanism, and compare with the thirdparty payment in the e-commerce platform and in the traditional freight market, proposed thatafter applying the third party payment platform, the problem in cost, efficiency and safetyhave a improvement. Lastly, from the angle of the third party payment platform, the capital perspective, theplatform’s user and the freight transportation, analyzed the risks that will appear in theprocess of the application of the platform, and from the angle of the internal and external, putforward corresponding risks control measures.