Study On The Road Freight Logistics Platform Organizational Model And Pricing Mechanisms

With the development of the economic globalization and the scientific technology,competitions within the different industries are not only between companies,but also between ecological systems.There are many examples for ecological system competitions,such as Alibaba,Tencent,Baidu and so on.And for the highway freight transportation in our country,there are also some changes in the industry.Because of the asymmetric information,logistics cost is high,operational efficiency is low and load rate is too low.So a new road freight transportation model appears,it's an integrated of E-commerce and platform economics.On the one hand,this model effectively promotes logistics industrial transformation and upgrading.On the other hand,it can improve the efficiency of freight logistics industry.In this article,the author firstly discusses Freight Industry development Status of domestic and foreign,two-sided markets theory,logistics platform organization patterns,logistics platform pricing and so on,And detailed theoretical explanations for logistics platform organization patterns and platform pricing mechanism.Secondly,the author studies the current situation of the development of road freight industry,including classifications of the carriage of goods by road,and achievements of current highway freight transportation industry.Based on this,the author discusses the main problems of freight industry in our country,Involve market structural imbalance,extensive management,information technology behind,policies and regulations inadequate security and so on,It's provides a new industry background for logistics platform.Then the author puts forward logistics platform organization pattern based on Two-sided market,Respectively expound vain-actual's service sode,Core system,Support system,the external environment,functional structure and several key issues of construct process,formed overall understanding for logistics platform,point out directions for logistics platform enterprises' s creation.Next,this article introduced other Profit model except membership fee and transaction fee,Then put forward the main profit source of value-added services based on Big Data and financial,value-added services as a core earnings is development trend in the future.Finally,this article Constructs monopoly logistics platform pricing mechanisms based on Two-sided market,improves original Symmetrical pricing mode,analyzes logistics platform Profit maximization's factors based on mathematical model,And came up with recommendations for pricing strategy,This provided theoretical basis for pricing mechanisms of logistics platform.