The Study On Tea Industry Development Of Jurong City In Jiangsu Province

As is known to all, as the original country of tea trees, Chinese tea industry keeps developing andgrowing continuously and rapidly，it has become one of the world’s largest tea production and importand export countries. Now in the whole country there are20provinces, municipalities and autonomousregions product tea, and the number of people involved in the tea industry is growing. Province of teaproduction are concentrated in Fujian, Hubei, Sichuan, Zhejiang, Guizhou, Yunnan, Anhui and otherareas. Tea as a kind of characteristic agricultural products, also has been a mainstay industry, plays animportant role in adjusting agricultural structure, increasing farmers’ income and increase rural laborforce employment.This paper choose tea industry as the research object, on the basis of relevant theories insummarizing some concepts and industrialization, discusses the tea industrialization at home and abroadwith Japan, India, Kenya, Sri Lanka tea industrialization development characteristics，compared to theanalysis of Datian country in Fujian province and Linan city in Zhejiang province, Yichang city inHubei province domestic tea industrialization development situation. By combining tea development ofJurong city in Jiangsu province’s actual situation, the paper analysis the investigation on the example oftea industrialization, its organization mode of tea types including: the basic model of "company+teahousehold"; the new model of "company+Intermediary organizations+tea household", the new modelinclude "company+base+tea household" model,"company+Jurong City Tea Association+teahousehold " model and "company+Jiangsu Tea Expo Garden+tea household" mode. Based on thisanalysis the existing problems in the development of industrialization of tea: tea brand effect remains tobe strengthen; Tea production scale is small; the human resources development of the tea industry isunreasonable; sales channel is single; the tea scientific research still needs to improve; the governmentneeds to further strengthen support and communication. At the same time puts forward somecountermeasures and Suggestions to perfect the industrialization of tea production and operation: attachimportance to branding, build brand market, adjust the industrial mode, and improve the mechanism ofindustry, optimize the personnel configuration, improve the labor quality, expand marketing tools,expand the tea market, tea science and technology, increase investment in scientific research and so on.