Research On The Model Of Rural Tourism Resources Intergration In Jurong

Nowadays, with improved living standards and healthy living more and more attention, rural tourism as in health, leisure, eco- tourism industry as a whole, favored by more and more, making rural tourism developed rapidly evolved from a single form to a diversified, multi-mode integrated rural tourism model, the development of the tourism industry to become a new growth pole.In this paper, Jurong rural tourism as the basis of summing up the history and development of rural tourism on the basis of various models to explore the development of rural tourism Jurong market prospects, by comparing the Jurong tourism resource endowments, including natural resources and human resources, etc. such as analysis of the development of rural tourism Jurong impact factor, through the supply of tourist destinations and tourist market demand analysis, the development of rural tourism should introduce more experiential, interactive, casual factors such as the trend of the times. Based on the analysis, this paper analyzes modes through SWOT Jurong rural tourism on the strengths, weaknesses, opportunities and challenges for a systematic analysis, and pointed out the problems of rural tourism Jurong and why, once again, based on the Jurong Country tourism future development strategy provides the whole idea, targeting and philosophy. Which made the Jurong rural tourism market positioning, the brand’s play, and service marketing.In the full analysis and development strategy based on the proposed article on Jurong whole idea of rural tourism development through the integration of resources, as well as organizational models and development model proposed by combining the development of rural tourism Jurong four modes:Highlight " special "characters, build religious folk culture of rural tourism base, highlighting the" free " word, to create Jurong rural leisure tourism, highlighting the" green "character, build rural base set of green eco-tourism, highlighting the" agriculture ", to create a rustic farm food City and other modes. In the Model, the focus on cultural heritage, rural folk and farm leisure combine experiential farm, interactive combination of picking and agricultural science, leisure and modern business combination, farm products and farm specialties portfolio. On this basis, the focus of how marketing to promote the development of rural tourism, rural tourism Jurong improve the visibility and attractiveness, but also for rural tourism as an important industry in Jurong provide protection, while the analysis of the level of support from the government, Government role in the development of rural tourism and their support for rural tourism itself bigger and stronger doing fine and provide a strong backing.Overall, the focus of this study is to grasp the current stage of development of rural tourism and tourists overall level of consumption characteristics, combined with Jurong development status, and power from the resource integration theory theory perspective mechanisms to promote the further development of rural tourism in Jurong.