The Cost And Efficiency Study Of Supply Chain Model Of Ya’an Red Kiwi

As Ya’an’s most widely-planted fruit,the red kiwi fruit farmers couldn’t built up an industry chain because of the old ideas, which are planting,quantity and product ion are important than management, quality and marketing.so establish an efficient KIWI fruit industry chain is necessary because it has an significant meaning to redu ce the farmer’s cost,increase the income, improve Ya’an’s agricultural development.This article obtain the first-hand information by using the methods of questionn aire,example analysis and interview based on the Cost Theory.By analysis and comp are the cost and efficiency among different types of supply chain, and the profitabilit y of each main body of circulation, this article give some advice on how to improve t he supply chain of red-center kiwi fruit,and this may give the government inspiratio n when make an policy.In Ya’an red kiwi supply chain:(1) from the point of total supply chain costs,"farm ers+farmers market+consumers" model<agriculture super-docking model<"farmers+coo perative+wholesale market+retailers+customers" model<electronic business model;(2) from the point of circulation cost,agriculture super-docking model<"farmers+farmers market+consumers" model<"farmers+cooperative+wholesale market+retailers+customers " model<electronic business model;(3) from the point of profit,electronic business model>agriculture super-docking model>"farmers+cooperative+wholesale market+retail ers+customers" model>"farmers+farmers market+consumers" model;(4) from the poin t of cost profit margin,agriculture super-docking model>"farmers+cooperative+wholesa Je market+retailers+customers" model>electronic business model>"farmers+farmers ma rket+consumers" model;(5)from the point of circulation efficiency,electronic business model>"farmers+cooperative+wholesale market+retailers+customers" model>agriculture super-docking model>"farmers+farmers market+consumers" model;from the point of the profitability of circulation channel main body, the farmers>e-commerce retailer>s upermarket>fruit seller>wholesaler>farmers professional cooperatives.The potential innovation point lies in the method and application innovation:first, it i s the first time to apply the supply-chain management theory to the red kiwi fruit; se cond, it conducts quantitative research in the cost and efficiency of the e-commerce of agricultu ral products through the TaoBao mall.