Sichuan Kiwi Fruit Industry Development Prospect And New Business Model Research

Kiwi Fruit is a nutritious fruit with high fiber content.It ranks among the top in the fruit industry of agricultural products,and is widely recognized by consumers in the value of medical medicine and daily health care.Based on the domestic market in recent years,the Kiwi Fruit sales volumes and selling price comparison.Kiwi Fruit market development prospect is worth looking forward to,Kiwi Fruit industry will become the regional farmers to get rich priority investment projects.In consumer consciousness gradually changing market environment,as people's material life level is increasing day by day,of the concept of a healthy diet gradually increase in people's ideological concept,diet nutrition is more and more consumer attention,green healthy organic fruit to increase the frequency of the frequently appeared in the people's table.Therefore,the consumption of Kiwi Fruit industry has entered a new upswing period in the proportion of people's consumption.Because of the sweet and sour taste,beautiful color,including already create health impression of universality,belongs to the very distinctive fruit,a kind of let the people see will relate mind,beautiful and healthy fruit.Imperceptibly,it conveys to people a kind of positive energy consumption,a healthy life concept.The Kiwi Fruit industry in Pujiang county,Chengdu city,Sichuan province has taken shape after years of practice and development.Pujiang county,the study found the Kiwi Fruit industry more or less exist single sales channels,sales price competitiveness,innovation,brand consciousness is weak,the industrial added value is not high,the Kiwi Fruit industry business model also did not walk in the forefront of Kiwi Fruit industry.So it is necessary to Pujiang county of Kiwi Fruit sales channels and business models were analyzed,and puts forward the future development of Kiwi Fruit industry brand innovation and the feasibility of the marketing channel strategy,establish the influence of the Pujiang county Kiwi Fruit products well-known brand promotion,response the government called for the active learning network platform to promote diversification of business model innovation.In this paper,the Pujiang county of Chengdu in Sichuan province monkey peach industry future development,and made a detailed analysis by the author of Kiwi Fruit industry related theory knowledge,learning and research of Pujiang county monkey peach industry development present situation,existing problems and the direct factors restricting its development and the potential factors of thorough analysis,found in the Kiwi Fruit industry.Pujiaindustry ng county of Kiwi Fruit industry business model and a planting Kiwi Fruit with foreign countries,there is still a gap between business model.On the basis of clarifying the problems and analyzing the clear research ideas,the author has extensively penetrated into China's other kiwi industry planting demonstration base:Shanxi kiwi industry base.The difficulties and solutions encountered in the development of Shanxi actinidia industrial base,as well as the comprehensive analysis of market response and evaluation of Shanxi actinidia.To increase the Pujiang county of Chengdu in Sichuan province xi's cultivation and sale of agricultural companies in Kiwi Fruit industry,solve the xi's inherent shortcomings in the course of the business model of agriculture,the Pujiang county Kiwi Fruit industry marketing channels to promote and to study the business model innovation.The author on the one hand through the literature research method.By collecting a large number of Kiwi Fruit industry related references,the analysis of the current research situation of relevant literature,draw lessons from some of the existing research results,dig out this topic research significance and the research goal.Case analysis,the research on the subject involved in the relevant theory and literature analysis,in addition,through on-the-spot investigation,held seminars and workshops,analysis combined with the actual Pujiang county xi's the specific case of agricultural company,on the one hand,with case analysis for the Pujiang county xi's agriculture farm from the deep understanding of Kiwi Fruit industry marketing channel development trend and the future of business model innovation to provide insights and decision-making basis.The first chapter introduces the necessity of studying the diversified marketing channels and innovative business models of Kiwi Fruit industry in Pujiang county,Sichuan province.The second chapter mainly introduced the present situation of the Kiwi Fruit industry development and theory research,this is the logic starting point of this thesis research,at the theoretical level for the Kiwi Fruit industry in China and the Pujiang county of Kiwi Fruit industry marketing channels and the future of new business model development and provide strong theoretical support.The third chapter discusses international and Kiwi Fruit development experience and problems in our country,the Kiwi Fruit industry development from the world's major countries in the analysis of its successful experience,clear Pujiang county Kiwi Fruit industry development present situation,problems and obstacles in the development of the future,to provide enlightenment and reference for development of Pujiang county Kiwi Fruit industry.The fourth and fifth chapters are the research and analysis of theoretical and empirical cases.Among them,the fourth chapter analyzes the role of Pujiang county Kiwi Fruit industry in the regional agriculture development,industry characteristics and development status and existing problems,and how to Pujiang county Kiwi Fruit industry business model innovation for this paper,from the government's agricultural support,agricultural cooperatives,agricultural university of science and technology,big data,Internet and mobile client,retail and wholesale,summarizes the research of marketing channels to promote diversity.The fifth chapter combines the actual Pujiang county xi's the specific case of agricultural company,with case analysis for the Pujiang county xi's agriculture from the deep understanding of the Kiwi Fruit industry development trend of marketing channel and the future of business model innovation to provide insights and decision-making basis.The new business model of Kiwi Fruit industry diversification in Pujiang county was comprehensively evaluated.Chapter six is countermeasure research.This is the focus and conclusion of the paper.Chapter 6 discuss Pujiang county diversified channels to develop Kiwi Fruit industry and business model innovation strategy choice problem to explore the Pujiang county xi's agricultural estate development business model and strategy of sustainable development opinions,the Pujiang county Kiwi Fruit industry in the future development and diversification of new business model for comprehensive analysis and summary.The author through to grasp the good rural entrepreneurship and future development trend of electricity,improve product quality through branding,open innovation and practice of diversified marketing channel,change inherent local business model,and gives the Pujiang county of Chengdu in Sichuan province xi agricultural companies new business model.Providing effective help to Xidi agriculture co.,LTD.,Pujiang county,Chengdu city,Sichuan province,is not only the significance of this research report.