V Company Based On One To One Marketing Customer Relationship Management System Design

Abstract:V company is a paper dewatering equipment manufacturing enterprises.Customer groups dehydration equipment papermaking industry is relatively fixed,mainly downstream papermaking enterprises. In the past the vast majority of enterprisesrely on "the boss charm" to obtain orders, so in terms of customer relationshipmanagement is very weak, not to mention the embodiment of enterprise and customervalue of one to one marketing management.The paper industry are facing shortage of funds, the competitive environmentpressure at present, at the same time, the "Twelfth Five-Year Plan" on the adjustment ofeconomic structure, the requirements of environmental protection and sustainableeconomic and social development, leading to the paper industry growth is slow, andeven the existing paper-making enterprises continue to shut down, such as bankruptcyphenomenon occurs repeatedly, as the upstream influence papermaking dewateringequipment enterprises by is obviously. The change of competitive environment, requirethe enterprise to establish and consolidate the foundation of their competition, which isimportant to establish good customer relations management system, to enhancecustomer loyalty, increase market share.In this paper, management thought in the background of taking the customer as thecenter, combined with V company marketing management current situation, with thehelp of customer classification model, explore the establishment of a complete set offrom theory and practice point of view, one to one marketing plan and the plan of actionof the management system of practical, to improve customer satisfaction, reducecustomer churn rate, stability market share. The full text is divided into five parts, thefirst part describes the research background and significance, related theories andresearch status, research purpose and method, research content and innovation; thesecond part commences from the characteristics of customer relationship managementsystem of dewatering equipment of paper industry analysis, that the one to one marketing relationship with CRM. The third part is the present situation of customerrelationship management in V company and one to one marketing analysis, analyzefrom V company operating status and CRM management status and V, one to onemarketing plan implementation situation and so on several aspects of current.Construction of the fourth part of the V, one to one marketing customer relationshipmanagement system. The fifth part is the one to one marketing system implementationeffect evaluation, problem analysis and improvement scheme on.The design of this system is the establishment of papermaking dewateringequipment enterprises new customer relationship management model. Mainly include:analysis of business processes and organizational structure of the original, the newbusiness management process, adjusting the organizational structure, establish the oneto one marketing model and put forward the management plan, from the product, price,service, adaptability of customer credit risk rating, peer conditions of other aspects ofunderstanding, analysis and decision making personalized marketing plan, which Vcompany management standardization, efficiency maximization, efficiencyoptimization.