Research On Financial Support For Dangshan Crisp Pear Industry Development

After years of development, Dangshan Crisp Pear industry, which contains planting, processing and circulation industry, has become the pillar industry. The industrialization and modernization development of Crisp Pear industry needs a great of capital. Just relying on the capital accumulation of industry own is far from enough. The development also needs credit support of rural financial system. In Dangshan financial institutions, the Agricultural Bank of China, Rural Credit Cooperative Union, Credit Guarantee Company for small&medium enterprise, the Rural Capital Self-helping Society and Agricultural Insurance Company provide financing for Crisp Pear industry development. Pear grower, leading enterprises, small or medium enterprises and professional cooperatives are the main financial-need subjects. Through investigating the financial demand and supply of the industry, combined with agricultural insurance situation, this paper analysises the present situation of financial support for Dangshan Crisp Pear industry from two aspects of demand and supply.The main problems existing in support system are financial support and effective financial demand are insufficient. Moreover, agricultural insurance lagging and financial innovation imperfection also influence financial support. In addition to the leading enterprises, the other economic subjects have difficulty to varying degrees in getting loans because of shortage in guarantee and mortgage. Causes of the problems are both industry external and industry internal. Financing guarantee mechanism and risk compensation mechanism is unsound. Plus the problem of information dissymmetry lead to financial supply shortage. Pear grower’s decentralized production is the root of insufficient effective financial demand. Leading enterprises also have not give full play to the financing radiation effects.In allusion to financial support problems and reasons for the industry, combined with other regional financial support practice for fruit industry, this paper suggestions are as follows. First, this paper suggest build cooperation financing guarantee mechanism. Leading enterprises and guarantee company give full play to credit guarantee function and stimulate industry effective financial demand. Promote the development of agriculture insurance. These measures are aimed at solving financing bottleneck of pear grower, small or medium enterprises and professional cooperative. Second, the Dangshan government should give rein to service function, including increasing Crisp Pear scientific research expenses, establishing Crisp Pear development fund and strengthening financing platform construction. Third, the financial institutions should strengthen credit support, including promoting the Rural Capital Self-helping Society development and innovation of financial products and services. The financial institutions provide indirect financial service to pear grower through Rural Capital Self-helping Society, which built by professional cooperatives. The financial institutions should use various means to increase financial supply for Crisp Pear industry and promote sustainable development.