Research On The Motivation And The Effect Of Social Responsibility Disclosure Of Listed Companies

Listed companies as an important part of society, fulfilling social responsibility is a prerequisite for survival and development, and to promote economic and social sustainable development. In practice, public, consumers, government and other stakeholders expect companies to fulfill social responsibility besides reaping the economic benefits. Accordingly, the company has also recognized the necessity for performing social responsibility and the inescapable responsibility to society. In recent years, more and more listed companies carry out social responsibility activities, and timely disclosure social responsibility by the social responsibility report. The importance of practitioners on corporate social responsibility, encouraging more scholars in theorists to study in-depth theory for social responsibility problems, and social responsibility disclosure is one of the main contents.Based on the background of Chinese unique system, the paper set out from the motivation of social responsibility disclosure, and to the maximum shareholder value theory, stakeholder theory, the triple bottom line theory and the sustainable development theory as the basis theory, and research on social responsibility disclosure of listed companies. Through theoretical analysis, we can build the mechanism on the effect of social responsibility disclosure: motivation of disclosure to activity of disclosure to effect of disclosure. In particular, motivation of disclosure control and guild effect of disclosure and motivation of disclosure with activity of disclosure is the indemnity to achieve the effect of disclosure. Based on social responsibility theory and previous research scholars, the paper establishes that normative motivation and business motivation is the main motivation of corporate social responsibility disclosure, and considers stakeholders as the research object. By analyzing the effect of social responsibility disclosure, it can determine the effect of two kinds of social responsibility disclosure:relieve external public pressure and improve the competitiveness of enterprises. Afterwards, this paper adopts factor analysis, two-sample t-test, correlation analysis, multiple linear regression analysis and other statistical analysis methods to do empirical test on the effect of disclosure.