Commercial Bank Financing Product Innovation

In recent years, with the accelerated progress of financial globalization, financing products have become one main competition field of international banking. In China, the financing products of commercial banks also have achieved rapid development, and it seems to have become important means of investment. In China, with the steady advancement of the commercial bank reform and the population’s increasing awareness of financing, the expansion of financing business and the diversification of financing products have already become two major means to increase the commercial banks’intermediary business income.With the improvement of both of the residents’overall and disposable income level, people’s idea of financing changes rapidly. And their demand for personalized, comprehensive and high-knowledge financing products also keeps growing. However, at present, the financing business of our commercial banks still stays in the initial stage. Though it has been developed for more than a decade, our financing business still has a long way to catch up with commercial banks of the developed countries. The main problem of our financing products is the insufficient supply caused by the lack of innovation. Therefore, how to further more apply the theories and experience of commercial bank financing products in order to narrow the great gap between supply and demand and figure out the strategies fit for the development and innovation of commercial bank financing products in China is an issue with both practical and strategic significance.First, this thesis analyzes the development history and background of commercial bank financing products respectively from the global perspective and the perspective of Chinese commercial banks, and briefly summarizes the characters and disadvantages of the commercial bank financing products of China. Then, this thesis compares the development of domestic and foreign commercial bank financing products in order to learn from the experience of foreign commercial banks’financing business, and then analyze and study the current innovation and development status of our commercial bank financing products. At last, the main influencing factor of commercial bank financing products is figured out via the overall performance and factor analysis of a large number of commercial bank financing products, and its comprehensive performance is also elaborated. Some countermeasures and suggestions for the development of commercial bank financing products in China are also proposed at the end of the thesis.