Evaluation Of Area Public Brand Value Of Anhua Black Tea

Competition in today’s global market economy, mainly between brands.Eachregion in response to the era of consumer brands, driving the rapid economicdevelopment of the local area, highlight the regional characteristics of the regionalpublic brand attention and careful management. No matter to the region itself, orbrand consumers,accurately regional public brand value assessment is imperative.With regional public brand valuation, the effective management of the regional brandequity can be achieved, the regional brand assets and other resources of the region tothe rational allocation and development, in order to achieve the purpose of theregional brand equity and increase the value, regional rapid economic development.While at home and abroad have been put forward their own brand valuationtheoretical models and assessment methods, but not many methods applicable to theassessment of the regional common brand.This paper, on the basis of theoretical research on the regional brand value ofregional economic and regional brand value assessment scholars,at home and abroad,combined with the Anhua black tea regional brand development status,macro view ofthe regional brand to promote regional economic, manifestation of regional economicregional brand value,Anhua black tea regional public brand instance assessment.Theintroduction of regional brand valuation method which based on the net growth of theregional GDP, and its evaluation index revised accordingly based on the actualsituation of the Anhua black tea regional economic development.Meet the principlesand under the premise of regional public brand value assessment,use the improvedassessment methods to assess the Anhua black tea regional brand value,and thencompare Anhua black tea regional common brand value result to authority announcedthe actual brand value and improved regional brand valuation method for objectiveevaluation.Finally, by analyze and summarize findings,that this brand valuationmethod which based on the net growth of the regional GDP,obvious features withsimple and easy to understand and practical feasibility, be able to estimate the valueof the effect of market economy of estimated regional brand better.