Problems And Countermeasures Of Black Tea Industrialization In Anhua, Hunan

Since ancient times,a very well-known geographical indications of agricultural products of Anhua black tea is located in Hunan Yiyang Anhua.Since twenty-first Century,the popularity of Anhua black tea brand has increased rapidly,and its sales scale has expanded rapidly in the whole country and even in the world.However,compared with Puer tea in Yunnan,there is still a big gap between Anhua black tea and brand.Influenced by various factors,the comprehensive value of Anhua black tea has not been further explored and exploited.Basing on the theory of agricultural industrialization,this paper discusses the current situation and existing problems of the development of black tea industrialization in Anhua,First of all,the paper analyzes the current development of Anhua black tea industrialization from four aspects:industry scale,brand advantage,standardization construction and industrial organization structure.After that,the paper points out the problems of Anhua black tea industry in tea planting,processing,transportation,marketing,marketing and industrial structure.The causes of these problems are mainly shown in the following four aspects:low industrial concentration,lack of brand promotion,and still insufficient government support;agricultural science and technology promotion.Not deep enough.Finally,based on the previous analysis and the actual situation of Anhua black tea industry,the paper put forward measures to promote the acceleration of Anhua black tea industrialization development:first,to further adjust and optimize the black tea industrial structure;two is to integrate the brand marketing promotion strength;three is to further increase financial funds to Anhua black tea support;four is the following.We should further increase investment in scientific research and promote agricultural technology extension.The development of agricultural modernization represented by the anhua black tea industry has a far-reaching and important influence on the development of the whole anhua county economy and the improvement of people's living standard.The black tea industry as the core of the county economy,we development pillar industry,to promote the construction of China's black tea industrial park projects,fiscal and tax grows steadily,and to promote,we drive,we road,traffic,electric power,education and other rural infrastructure,help local precision poverty alleviation completed last victory has important practical significance.In addition,through the research on the industrialization development case of anhua black tea,it can be used for the underdeveloped areas in the central and western parts of China.Especially in the agricultural economy as the main body of the mining in western poor areas of hunan Local agricultural products,developing characteristic agriculture economy,promoting regional farmers' income poverty have positive significance.