The Empirical Research On Customer Satisfaction Affect Factor Of Real Estate Industry

With the rapid development of our economy, the aggravation of the marketcompetition, the real estate is more and more competitive. How to win in the fiercecompetition and how to improve the real estate customer satisfaction is an importantstrategy of real estate business. Based on the customer of real estate industry as wellas the subject of investigation, the thesis analyzes the real estate satisfaction surveyand the influence factors, finding out the real needs of our customers through therelated theories and the literature review. The thesis aims to achieve high customersatisfaction and the healthy development of the industry and lay a good foundation.The thesis points out the concept of real estate marketing and the customersatisfaction at the first place, summarizes the domestic and international customersatisfaction theory of the research and combs out the impact of real estate residentialcustomer satisfaction factors and research hypothesis. Secondly, combined with theinfluencing factors, the questionnaire is designed and investigated, and samplestructure is for simple description. Lastly, the thesis analyzes the real estateresidential customer satisfaction influence factors. In the analysis of the data, its maincontent is the first of the questionnaire reliability, validity analysis, directed at thesample for testing hypotheses, conducting a multivariate regression analysis and otheroperation, and then gains a result of hypothesis testing. Finally the result ofhypothesis testing is discussed and proposes the relevant marketing proposals. Toimprove the real estate market’s customer degree of satisfaction and thecompetitiveness of enterprises in real estate, the thesis has very important theorysignificance and the practice value.