Study Of Fresh Agricultural Product Supply Chain Coordination Under Emergency

With the rapid development of economy, competition among enterprises isbecoming competition among supply chains. As the necessity of people s daily life,agriculture products are of vital importance to the nation’s economy and the people’slivelihood. A market-centered agriculture products supply chain will enhance thecompetitiveness of agricultural products market and increase its value in the processof circulation which plays a very important role in the development of agricultural inof China. Fresh agricultural products supply chain is based on perishable andseasonable products which is easily affected by inner and outer factors, such asnatural disaster, sudden demand change. In recent years, frequent emergencies havesignificantly affected the development of agriculture industry and caused great loss.Therefore, research on how to respond unexpected events to fresh agriculturalproducts supply chain and make appropriate strategies in order to reduce the loss andachieve the coordination of the supply chain is a very important and practical issue.This paper has studied the strategies of fresh agricultural products supply chainunder the disruption of emergencies. Firstly, it analyzed disruption of market scaleand product cost by instant events in a three-stage fresh agricultural products supplychain and then brought up optimum corresponding strategies according differentdisruption extent. It shows that the disrupted fresh agricultural products supply chaincan still be coordinated after adjusting revenue-sharing contract parameters. Secondlythe paper discussed the disruption of market scale and product cost in different timeby instant events. We assumed that product cost was disrupted after the discussion ofmarket scale and also analyzed this situation according to different disruption extent.Related strategy was given accordingly. The result showed that the order quantity andretail price are robust in a given interval of each disruption of market scale in the firststage, and it is robust as well in the second stage of the disruption of product cost.