Carrefour China E-commerce Business Model Development Research

With the development of China, Chinese people life have domestic changed,especially in the retailing. Driven by the opening policy, local and foreign retailersaccelerate the expansion in China. Carrefour step in China in1995, and now Carrefour hasover200stores. But, Carrefour has to face more competition comes from other competitors,not only traditional brands but also e.tailers. How Carrefour is going to do when facing thishuge challenge?Internet and digitalization development is quite hot as one topic came up to us, indeed,it did change our life step by step. It hardly imagines that we can do the payment via onlinethen getting product by home delivery within2days. Also this evolution will absolutelyinfluence the business of every brand in China. Upon that, as an entry point of e-commercedevelopment, it starts the research of Carrefour e-commerce development strategy. SinceCarrefour faces this huge competition environment, how could it make his e-commercebusiness model and how to do the action plan for his sustainability in China?For the structure of this essay, I introduce the overall internet background to knowmore detail data regarding this market. Then, introduce the Carrefour China e-commercenecessity, and analysis of e-commerce business model and localization strategy. Followingthe core part, I propose some thoughts of more detail action plan for better executive of theCarrefour China e-commerce development in China.The main propose of the author is: base on the article research and analysis,combining with Carrefour working experience, author try to summarize the thoughts andconclusions to share together. Meanwhile, hopefully it can bring some reference for otherretailing industry.