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Research KPI Management Of Carrefour Staff In Kunming

Posted on:2014-12-22Degree:MasterType:Thesis
Country:ChinaCandidate:Q D ZhangFull Text:PDF
GTID:2269330425476264Subject:Business Administration
Abstract/Summary:PDF Full Text Request
While thinking the hypermarket industry in China, Stop limitation of foreign investor in retailing which is the one term of China for join World Trade Organization. Specially2005, the transition-period was finished under the term of WTO, The retail market opened for the foreign capital and investors totally. At present, the world top50retail enterprises, over40are operating in each region of China, particularly some "alligator". For Example:The top3in world:Wal-Mart, Carrefour, Metro, They brought in to China many things, not only the cash, but also marketing idea, strategy, the mode of administration and management, the new market player pushing our traditional retailer to transformation and upgrade. Simultaneously the foreign retailer also helps our retail market grow up, Makes the retail market competition with fairly and strictly. The most of local hypermarket enterprise deeply felt that difficulty on management, cash flow, competition... In addition, along with retail trade’s maturity, the consumer expends is smarter, rationality, the place, goods, environment, service attitude, all are factor which infecting on customer purchasing behaviors..Hypermarket not only facing the industry’s internal competition, but also other market competitors like traditional market, convenience store, even department store Business with big challenging, but it is a basic needs of people, huge sales traffic every day, each player have to do the best to live and development, management team must consider of how to improve competitive ability through better management skill, better merchandise, and so on.KPI (Key Performance Indicator), based on the economic28principles which proposed of Italian economist Pareto, in the processing of enterprise,20%key factor will generate80%of result. Control20%key indicators, will hold80%success.This research through the case study methodology; study a famous foreign hypermarket, then construct, optimize and apply KPI according research result. Find out the hypermarket key management function, setup "KPI" and the values, data tool; clear to guides the management team focus on key point...
Keywords/Search Tags:Carrefour, Hypermarket Staff, KPI, Performance appraisal
PDF Full Text Request
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