An Empirical Study Of Entrepreneurship Under Uncertainty Environment

With the deepening of research, scholars have gradually realized that the particularity of entrepreneurial decision is different from general management decisions. General management emphasizes the objective orientation, managers set goals first, and then according to the business competition, business environment and can mobilize resources, and so on and so forth to determine how to achieve the intended target. This way of decision making assume that managers can determine in advance the related decision-making results. In the entrepreneurial decision, entrepreneurs are faced with the situation as the typical knight uncertainty:the market and customers are uncertain, and it is in the case of asymmetric information is entrepreneurial decision. For example, they must be in view of the market to develop marketing strategy does not yet exist, in the case of haven’t obtain the legitimacy of the start-up financing, and has yet to establish enterprise recruit good employees as much as possible.These problems extremely tension theory and practice, they challenge the traditional assumptions of economics and management foundation and theory system, the existing methods in standard teaching materials in business situation seems to be difficult to apply, and traditional management modes of behavior can’t explain special behavior of entrepreneurs. In order to make up for the deficiency of the traditional theory, professor Sarasvathy through abstraction and refining of entrepreneurship phenomenon, puts forward a new research perspective and logic reasoning-effect.Effect reasoning mainly from four aspects to answer entrepreneurs four problems in the entrepreneurial process, the four aspects as follows:both the means and can withstand losses, organization flexibility and strategic alliance.As the reasoning results and further study the relationship of startup performance, its contents are modified and perfected. From the point of the method of the present study, the researchers mainly adopts case study and a meta-analysis, in recent years, the questionnaire method was introduced into effect reasoning theory research. Effect from the point of the research content, main research reasoning theory and the linear relation between the start-up performance, though, many scholars advocate the environmental effect of uncertainty is introduced into the reasoning theory and the startup performance model, in this paper is very much also, but also to environmental uncertainty measure is more mature, but in this empirical research is still in a vacuum. From the research results can be found in the literature, most of the empirical study confirmed the effect reasoning theory contribute to the success of start-ups。Combed in this paper, on the basis of existing literature, identify the following three key words:effect of reasoning, start-up performance, and the uncertainty of environment, the research process, the surrounding the three keywords to determine the research goals, literature review and research model was constructed.This article main research goal is to explore the relationship between reasoning and startup performance, and in between the role of environmental uncertainty. On the basis of previous research, in this paper, the effect of reasoning content integration, from the four dimensions-can withstand losses, strategic alliance, organizational flexibility and experiment, the effect of the reasoning for the measure, Which can withstand losses have3test items, strategic alliance has2items, organization flexibility has4items, measurement has four items. Uncertainty of measurement for the environment, and technology in the field of measurement standards, this paper, from two aspects of environmental dynamics and complexity of the environment to measure the uncertainty of environment, among them, the complexity of the environment through the three test measurement, while the dynamic environment measure through the four test items. On startup performance measurement, this paper USES the subjective measures, such as enterprise since its establishment, satisfied with the overall company performance and so on four main observation items to measure startup performance.In this paper, we study the data mainly comes from southwest university of finance and commerce management institute with Goldman sacks group, jointly organized the "campaign" female entrepreneurship programs and professional online survey database-questionnaire star. Recovery of68and147valid questionnaires respectively, won the215valid questionnaire responses received.This article adopts the method of hierarchical regression research environment effect of uncertainty on reasoning theory and the regulation of relations between startup performance effects. First of all, according to the logical hierarchy order of hierarchy regression, the high level of control variables into the regression equation, remember I for model, Then the second level of the independent variables into the regression equation, remember Ⅱ for model, study the relationship between reasoning and startup performance, Then the third level adjustment variables into the regression equation, remember Ⅲ for model, Finally put the regulating variable and independent variables and the interaction of the items into the regression equation, is for the full effect model, to model Ⅳ, research environment effect of uncertainty on reasoning and adjustment effect between startup performance.Hierarchy regression results show that the model of the controlled variable-enterprise relationship formed fixed number of year and startup performance significantly, but the number and performance of the new ventures when a company set up regression coefficient did not reach significant level of statistics. From Ⅱ model showed that effect of reasoning theory, four dimensions, experiment, can withstand losses, organizational flexibility and strategic alliance and startup performance have a significant positive correlation. From Ⅳ model showed that the complexity of the environment of affordable loss, organizational flexibility and strategic alliance with the startup performance positively adjust action, but for experiment and startup performance adjustment effect was not significant. And environment to the dynamic nature of organizational flexibility and strategic alliance has a positive adjustment and startup performance effect, but the experiment and can withstand losses and startup regulation effect was not significant.