Research On Competition Strategy For Auto Insurance Business Of PICC Yancheng Branch

With the development of economy and the improvement of peoples’ livingstandards, their demand for automobile consumption is also growing. Then how toguarantee the interests of automobile consumption groups, in order that reduce theirlosses after the occurrence of traffic accidents, vehicle insurance arises under suchcircumstance. Based on the current development of vehicle insurance companies,though the industry development time is not long, yet the market competition is fierce,such as PICC, Ping’an insurance company and Pacific insurance company. Facing sucha complicated and fierce-competed market, how to help insurance companies to buildperfect business market development strategy system is particularly important.Based on the above background, this essay studies and illustrates the vehicleinsurance business market competition strategically of Yancheng Branch of PICC. In thestudy, this essay combines theoretic knowledge of strategic management with the actualbusiness situation of Yancheng Branch of PICC and adopts comprehensive PESTanalysis method, porter five-power analysis method to deeply analyze the externalcompetition circumstance of this branch. In addition, this essay also has a deep analysison the internal management situation on Yancheng Branch of PICC by adopting SWOTanalysis method, etc. and has a conclusion on the existing problems, which providingsufficient basis for the establishment of the vehicle insurance business strategic systemand the implement of strategic plans for Yancheng Branch of PICC. Meanwhile, it shallmake a favorable study and contribution for the perfect of market competition strategymechanism of Yancheng Branch of PICC.Chapter One introduction, this part mainly illustrates the study background of thistopic, research significance and research method, etc. In addition, it also concludes andsummarizes the literature study material in this field domestically and abroad.Chapter Two: strategic management and correspondent theoretic basis. This partmainly analyzes some theoretic terms and relevant concepts, which involved in theprocess of illustration. It shall make theoretic bedding for the study of this essay.Chapter Three: the vehicle insurance business introduction of Yancheng Branch ofPICC. This part mainly makes a brief introduction of Yancheng Branch of PICC and abrief analysis on the whole company operation situation from the angle of the enterprise organization structure, business skills and enterprise culture, etc.Chapter Four: the outer competition analysis of vehicle business of YanchengBranch of PICC. This part is the key point of this study, which mainly has a deepanalysis of the external macro environment of vehicle business of Yancheng Branch. Inthe analysis, this part shall adopt PEST analysis, porter five powers analysis, etc. whichmakes a favorable research practice for the comprehensive understanding of externaldevelopment environment of Yancheng vehicle insurance business market.Chapter Five: the internal environment analysis of vehicle business of YanchengBranch of PICC. This part mainly discusses the vehicle market situation base of theinternal environment of Yancheng Branch. In the illustration, this chapter analyzes fromthe factors of company internal control ability, business value chain, etc. and adoptsSWOT analysis method to have a deep analysis.Chapter Six: the vehicle business competition strategy target formulation andguarantee mechanism of Yancheng Branch of PICC. This part mainly demonstrates:Yancheng Branch vehicle business market strategic target formulation, theimplementation of vehicle business competition strategy and the guarantee measuresand puts forward some corresponding opinions and suggestion, which has a greatcontribution to promote the perfect of Yancheng Branch vehicle business marketcompetition mechanism.Finally: the research conclusion; Mainly review and summarize on the research ofthis essay.