Study On The Construction Of Enterprise Culture A Hong Kong Owned OEM Enterprise

Whether the enterprise’s could have a long-term healthy development, the key depends on the corporate culture, enterprises with good corporate culture, not only can improve enterprise cohesion, centripetal force, it can also promote the hard power progress.Research on the enterprise culture, began in the70’s of last century. Compared with other theory, research on the corporate culture has a late start, although experts and scholars of Chinese and foreign research in this area is not in the minority, but the research of enterprise culture in the Chinese processing manufacturing enterprise is not too much.OEM enterprises has played an indelible role at Chinese economic development. They make the re-emergence of China economy in a short span of twenty or thirty years, which makes China become a world factory, they make the world know China. With the global economic crisis, it also let us see the fragile it is, it is small and helpless. Through the research on the construction of enterprise culture in the company A, would rather let us see their shortcomings, and at the same time, we could find a way to enhance the soft power of them, so they can healthy development, to better promote the development of China’s economy.This paper based on the A company’s rules and regulations, analysis of welfare and charity events, as well as the A company’s current enterprise culture situation questionnaire, find out the existing problems of A company, and combined with the actual situation of A company, to develop a suitable development of the company’s enterprise culture construction project.This paper is divided into five chapters, the first chapter is the introduction, mainly introduces the research background and significance, research status at home and abroad and the research methods; the second chapter mainly introduces the characteristics and excellent enterprise culture theory of enterprise culture construction; the third chapter is the present situation of A company introduction; the fourth chapter as the enterprise culture for diagnosis of A company;the fifth chapter for the enterprise culture construction project of A company.