Demand Difficulties And Strategies On Rural Residents' Consumption

After entering the21st century, the world economy gradually become integration development, all countries economic dependence between increase gradually, but because of some countries in the world trade in order to protect domestic vulnerable industry, will surely take trade protection measures, especially after the financial crisis, countries have started to implement the trade protection policy, bring serious harm to the economic development of China. At the same time, social investment overheating will have serious impact on the sustainability of social economy, so the role of investment in a country’s economic development is limited. In this context, pull the main power of economic growth is concentrated in China to consumption; consumption has been the main power drive economic growth. Combined with the actual situation in our country, urban consumption in China has reached a certain height, the growth range is relatively small; however the vast rural consumer consumption is relatively small, therefore have a certain rise space. But in the long run, the income level of rural residents in China remained at low levels, its relatively high cost and consumption concept problems such as backward, rural residents’ consumption level is relatively low, the consumption structure is mainly focused on the daily necessities of life. Along with the continuous development of our country’s economy, however, farmers income level of resident has a degree of improvement, also changed the consumption idea, the life pursuit, demand for consumer goods also gradually rise, the rural market gradually realize the development in our country. But because of the social security system, medical system, fiscal spending and a series of problems, our country rural residents’ consumption level is still relatively low. How to effectively stimulate the nearly650million farmers’ effective consumption demand of residents has become governments and theoretical and practical circles of important issues. Based on the difficulties of this article mainly to the rural residents’ consumption demand has carried on the system comprehensive study, this article first to the selected topic background, the selected topic significance, the domestic and foreign research present situation and so on has carried on the comprehensive research. And then to our country rural residents’ consumption scale, consumption structure, consumer behavior, etc. Analyzes the status quo. On this basis, this paper from the Angle of empirical, town residents’ consumption level, the relationship between the rural residents’ consumption level and the national economy has carried on the empirical research, research that rural residents’ consumption expenditure and the national economy has a certain positive correlation between. On the basis of empirical study the author USES factor analysis to the causes of the difficulties of rural residents’ consumption in our country and has carried on the comprehensive study. Finally from the government spending, tax policy, social security, rural consumption environment construction puts forward some countermeasures to break through the difficulties of rural residents’ consumption.