The Countermeasures Of Yongchun Fingered Citron Tea Industrialization Development In Yongchun City

Yongchun fingered citron tea, produced in Yongchun County, also known as citronor sydney. Began in the Song Dynasty, flourished in Qing Dynasty, has a long history,rich cultural connotation, is a rare variety of legendary and unique local characteristics ofChinese tea. Nowadays, with the development of economy, Yongchun fingered citron teaindustry has become a pillar industry in Yongchun County, its industrial scale andinfluence. However, the current situation, compared to the Xihu Longjing tea, AnxiTieguanyin tea, Xinyang Maojian tea Pu ’er tea, Yunnan tea and other tea industry,Yongchun fingered citron tea has not formed the special brand effect, affecting theindustry forward.This paper analyzes the development status of Yongchun fingered citron teaindustry, find out the existing problems in the development process, main contentincludes the construction of the target, bergamot tea industry development in Yongchundevelopment strategy, brand and develop potential market. By drawing on the successfulexperience of other tea industry, to develop Yongchun Bergamot industry, must be furtherintegrated use of various resources, make full use of the connotation, the culture ofYongchun fingered citron tea unique unique quality advantage and the health care effect,supported by science and technology, the implementation of the "tea, famous brand,quality" of the tea industry development strategy, enhance the brand image, go"marketization, standardization, industrialization, large-scale" road of the management,thus boosting Yongchun fingered citron tea industry development by leaps and bounds.