| After our country special purpose vehicle industry has experienced10years of development,the market has entered the "white hot" competition;special purpose vehicle industry concentration continues to improve, facing the strategic transformation and structure adjustment at the same time. How to make enterprises remain invincible in the fierce competition and achieve long-term development, is the enterprise management personnel must face, need to solve the problem.Strategy is to fully understand the development of special purpose vehicle based on the characteristics, seeking to reform innovation, process clear enterprise development positioning. Implementation of the overall development strategy of Foton Daimler can improve Foton Daimler car business competitiveness in the market, at the same time as the Foton Daimler car business the next development direction.This paper first discusses the research background, purpose and significance, contents, methods and ideas in this thesis; Secondly, the research on strategic management theory and literature at home and abroad; Research on the development status of special automobile industry of domestic and international economic, technical environment, the development of the automotive industry is analyzed again, in-depth analysis of the development of domestic and foreign automobile industry trends, using five forces model analysis method, a comprehensive analysis of Foton Daimler car at present, revealing the enterprise development opportunities and challenges; Then the internal environment for the development of Beijing Foton Daimler motor company conducted in-depth analysis, find out the influence of the development of the company’s strengths and weaknesses; Through the SWOT analysis of Beijing Foton Daimler car overall development strategy and objectives; Finally, the formulation and implementation of strategy of Beijing Foton Daimler Motor Company strategy.This paper is divided into six chapters, the first chapter mainly elaborates the Foton Daimler motor company development strategy research background, research content, research methods clear and thought.The second chapter mainly discusses the strategic management theory and research results at home and abroad. The latest research achievement about the strategies of the main strategic decision process theory, customer delivered value theory, business ecosystem theory etc.. The strategy research mainly involves the flexible strategy, mass customization,4E strategic marketing and corporate diversification strategy.The third chapter mainly analyzes the special automobile industry competitive environment. This chapter first analyzes the effect of special vehicle development at home and abroad the latest policy environment, business environment, the environment of economic development. Secondly, the overall operation of the special automobile industry at home and abroad market, regional layout and technical status, forecast market demand of special vehicle. Development trend and discusses the special automobile industry from domestic and international perspectives. Finally, there are special automobile industry threat analysis by using five forces model.The fourth chapter mainly for internal development environment of Beijing Foton Daimler motor company deeply analysis, we find out the advantages and disadvantages of the development. This chapter mainly from the development status of Beijing Foton Daimler, internal resources and the core competitiveness are analyzed in three aspects.The fifth chapter is the choice of the development strategy of Beijing Foton Daimler motor company. This chapter firstly uses the SWOT model to analyze the Beijing Foton Daimler car advantage, disadvantage, opportunities, risks, find opportunities for enterprise development; secondly, according to the company’s advantages, disadvantages, opportunities and challenges of development strategy and target companies.The sixth chapter overall development strategy of Beijing Foton Daimler motor company implementation countermeasure. This chapter according to the problems of Beijing Foton Daimler car problems and development opportunities, formulate implementation measures of overall development strategy.In the end, to study the general development strategy of Beijing Foton Daimler Motor Company and summarizes the corresponding, and the lack of research results were explained, pointed out the next research direction. |
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