The Marketing Strategy Research Of Private Banking Business Of Yueqing United Rural Bank

It becomes a most important service that the business of private bank of a commercial bank for its characteristic of low-risk and high-return business with the development of modem banking. With the number of China’s richest individuals have a volume of average assets increased year by year, the development of China’s private banking business showed a huge market growth potential; On the other hand, with the full liberalization of China’s financial sector has experienced foreign-funded banks have been have seized upon the enormous potential of the Chinese private banking market, while China’s commercial banks in private banking business not yet been fully launched, China’s commercial banks in the development of private banking business, faces enormous challenges. This article select the Yueqing Private Banking United towns, in key part of marketing strategy as the object of study, both theoretically rich private banking business in China, but also to carry out in practice on our bank Private Banking provides guidance.This paper describes the concept and characteristics of private banking, as well as the current status of the development of China’s private banks, a more comprehensive analysis of the current Bank Development Private Banking favorable and unfavorable factors; principle of Porter’s five forces and SWOT analysis of Yueqing United village banks operating status, concluded and proposed market segmentation, focusing Zhejiang high-end customer base, to provide differentiated services market positioning, product strategy through the development of structural and financial use of diversified pricing method to improve pricing, as well as to carry out the Premium Sales, bundling and other promotional activities, strengthen the banking service strategy to build a high-quality team of client managers and other marketing strategies to meet the needs of target customers.