Research On The Marketing Strategy Of Private Banking In China's Commercial Banks

With the rapid development of domestic economy,national income,the banking industry competition has become fierce,private banking business in our country has come into being,it meet the demand of high net worth customers finance and financial management of important financial innovation products.Facing the huge market space,each big commercial Banks to attract the private wealth,you need to have the perfect products and thoughtful service,with custom,illicit close sex,high profitability sexual characteristics to attract high net worth clients,to achieve a victory in the war of private wealth management.Originated in the 16 th century abroad,private banking has is the backbone of business,inside and outside the bank.Private banking business in our country started in 2007,and as gradually form system of the rapid development of domestic economy,the target customer group assets expanded rapidly,China's private wealth market potential is tremendous,private banking business development is imperative.Domestic high net worth clients in the pursuit of high returns,also more and more focus on high-end services provided by the private bank,customer manager's ability,the ability to control business risk and the ability of commercial bank assets safe,value maintained and added,such as the development of the domestic private banking put forward higher request,also provides development opportunities for Banks.The theme of this paper for the private banking business,Outlines the commercial Banks in domestic and foreign market situation of private banking,by stating the concept of private Banks,combined with its history of evolution,and summarizes its operating characteristics.Second,expounds the related theory of private bank marketing strategy,through the literature set up theoretical framework for the paper writing.Again,analysis of private Banks operating conditions at home and abroad,summarize their respective operation characteristics,and from the perspective of customers,from the customer acquisition,customer development,customer retention,three stages of parsing the domestic commercial Banks to carry out the specific of the private banking business marketing strategy.Finally,the paper with the examples of nanchang agri-businesses bank through the principle of combining theory and practice significance to the development of private banking,by using the theory of marketing of nanchang agri-businesses bank given the subsequent development of the private banking business is substantial marketing strategy plan and security advice.