Fenghua Company Product Technical Modification Project Of0402Financing Research

Under the global integration of economy, the chip multilayer ceramic capacitorindustry has formed the pattern of global competition, after nearly10years of developmentand industry merger and reorganization, has now entered into the era of oligarchcompetition, because product prices continue to fall sharply, the industry has entered thesmall profit era. In recent years, the industry in addition to compete in technology, talent,more important is on the scale to compete, by raising money to expand the scale ofproduction, to maintain and expand market share, to obtain the survival and developmentspace, according to the trend of development, the pattern of the reshuffle in the next fewyears in the industry, the stronger the strong, the weak face elimination and the possibilityof merger. In the face of new competition pattern, chip multilayer ceramic capacitorindustry as a capital-intensive industry, to the survival and development, certainly can’tdepart from the support of huge amounts of money. Therefore, how to choose and applydiversified financing ways, reasonable design for financing scheme of project itself, tolower the cost of financing, the smaller the financing risk financing to the funds requiredfor the project investment, has become a chip multilayer ceramic capacitor enterprisefacing the most pressing problems. In this background, the research on chip multilayerceramic capacitor enterprise project financing is significant.Fenghua company is one of the industry in the world’s ten biggest manufacturers, inorder to keep up with the pace of market development, the2013plan launched in the0402product technical modification project, expand the scale of the company’s products. Apreliminary budget, project investment is217.71million yuan. This paper attempts tothrough the elegance company0402product technical modification project financing planresearch, on the one hand, the project financing of elegance company planning to providetheoretical basis and system decision-making model, on the other hand to similar high-techmanufacturing enterprises financing planning also play a reference role.Is of this paper is to design and optimize the financing plan step by step under theguidance of the general idea, the specific methods used are interview method, questionnaireinvestigation, literature research, qualitative analysis, analytic hierarchy process (ahp).First to determine the financing subject, on the basis of using the combination of qualitativeand quantitative method, in-depth analysis of various financing way, choose suitable for theproject financing. Secondly combining capital demand plan and the progress of the projectrequirements, design of three financing scheme using qualitative analysis method, analytic hierarchy process (ahp) optimize the financing choice, determine the financing options.Finally, the scheme implementation of financing analysis may involve risk problems, andputs forward the financing risk prevention countermeasures, in order to strengthen themanagement in the process of project financing, to ensure the success of the projectfinancing.