Strategies Of Insurance Business Marketing Z Insurers

In the past few years, china vehicle market has gone through a period ofhigh-speed development, the number of the domestic urban vehicles increases quickly.The swift growth of automobile consumption drives the motor vehicle insurance marketbooming. However, with the number of insurance market subject is increasing andintense competition increasingly, the development of motor vehicle insurance businessin Z insurance company as the old brand state-owned meets the resistance that thepremium growth rate of the backward industry growth and the market share decrease.The main reason lies in the target market segmentation is short of scientific proofs andthe customer satisfaction is on the low side in claim segment with Z insurance company.Moreover, channel construction and customer service also need to improve.Based on contemporary marketing theories, this thesis analyzes the marketingenvironment of the Z insurance company, points out the problems existing in motorvehicle insurance business marketing, puts forward some marketable and differentmotor vehicle insurance business marketing strategy that Z insurance company shouldchoose.