The Research On Salary Management System Of Marketing Personnel In Hunan Double Gold Real Estate Co.,LTD.

Human resources as the source of competitiveness, in the era of knowledge economyplays a more and more important role, enterprise’s competition is talented person’scompetition. How to attract talents, incentive talents, retain talent, is the permanent topic ofenterprise management. Foreign to establish competitive, has internal fairness salarymanagement system, but also in the market economic system in enterprise managers faceproblem. Hunan double gold real estate co., LTD. Was established in2007, with the rapiddevelopment of the enterprise, human resource problems and contradictions are becomingmore and more outstanding, especially salary system already can not adapt to theenterprise’s rapid development, become the bottleneck of sales business scale.Based on double gold real estate company as a sample, using questionnaire and depthinterview method, literature research and other scientific methods on the wide investigationand in-depth study. First of all through the system analysis double gold real estatecompany’s marketing personnel salary management system present situation, through thequestionnaire survey and the interview of the company interior employees’ pay satisfactionsurvey, diagnosed at present double gold real estate company marketing personnel salarysystem existing problems; Then, follow the salary system design thinking, in the doublegold real estate company existing compensation system on the basis of comprehensivediagnosis, combined with external salary situation, from internal fairness and externalequity and their own equity consideration, work out double gold real estate company salarysystem optimization of the detailed strategy; Finally, the double gold real estate companymarketing staff optimization system for the implementation of safeguards puts forward thesolutions.Through the research, it is theoretical circles on the real estate industry salarymanagement research achievements of an application study, research results can be used asa test related theory achievements of a reference standard, which are of some theoreticalvalue. At the same time this paper double gold real estate company marketing personnelsalary system of research, from the point of view of the real estate industry marketeconomy compensation system of a consideration, on the basis of research achievementscan be not only used as double gold real estate company management optimizationreference scheme, at the same time, also similar to small and medium-sized real estatecompany’s salary management has the reference value, has the certain practical significance.