An Empirical Study Of Compentency Acquirement In Sale Position Of New Employees

In the competitive market, the excellent sales directly affect the enterprise salesperformance. And the colleges sales are popular in the company because of the goodlearning ability and other advantages. The company should encourage the sales collegeto improve potential continuously, which can make the enterprise obtain sustainablecompetitive advantage. At present, the study of sales competency model is still in theexploratory stage, and the study of competency acquired model about the sales staff israre. Therefore, the topic of how to make the new sale employees to get professionalcompetency attracts more and more companies and researchers.This article has studied competency from the new sales employees,try to explorethe approach to do well in the sale position and how to acquire the competency,which isthe innovation topic. First of all, based on the study,interview and the questionnaire, thearitcle preliminarily draw the model of competency (interpersonal and communicationskills, professional ability, confidence, a sense of accomplishment and initiative,teamwork, ability to learn)and competency acquired approach (enterprise motivation,training, objectives management, self-learning). In addition,the article puts forward thecompetency model and competency acquired model, at the same time,the ariticleproposes the research hypothesis. Secondly,the article has adopted the correlationanalysis, regression analysis to research the model, and resarched the relationshipbetween competency and competency acquired model, which is the innovation of thisarticle. Therefore, through the empirical study,the article draw the importantconclusions: the approach of competency acquired of new employees of college sales isdifferent. The main conclusions are:(1)corporate incenetive for new sales employees toacquire communication skills,the professional of the products and services,self-confidence,and teamwork.(2)target management for new sales employees toacquire confidence, a sense of accomplishment and initiative, teamwork and self-study(3)Corporate Training for new sales employees to acquire communication skills,theprofessional of the products and services, a sense of ccomplishment and initiativeteamwork, self-study.(4)self-learning for new sales employees to acquire communication skills,the professional of the products and services.This study provides a supplement for the competency acquired model of salesstaff.Therefore, the company should adopt a variety of effective ways to acquirecompetency in order to adapt the sales position more quickly, enhance employeeperformance.Meanwhile, the study has a certain significance for human resourcemanagement.