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Vanke City Project Marketing Strategy

Posted on:2014-05-06Degree:MasterType:Thesis
Country:ChinaCandidate:C ChuFull Text:PDF
GTID:2269330425493854Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the21st century, the real estate industry in the rapid development of China as a symbol of identity and status of the house is a large number of purchase. Due to the strong pressure of the government, the real estate market has become extremely complex, a huge amount of market supply, the market has undergone a tremendous change has been bringing buyers and sellers, a seller’s market leading marketing mode and excess profits era has become a thing of the past, the market-driven began to tilt to the buyer.According to China’s real estate situation, as well as analysis of the marketing strategy around Vanke City, summarized and presented Vanke City project is effective in the future, in line with the future of the New Deal real estate, as well as for future changes in the real estate market point of view of new marketing channels and new marketing practices and recommendations, Vanke City real estate in the country unscathed.
Keywords/Search Tags:real estate, Vanke City, marketing strategy, market
PDF Full Text Request
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