Spread Of Solar Water Heaters In The Rural Market

China is a traditional agricultural country with a big amount of rural population, as well as an energy consumption country. Facing the economic pressure, social pressure and environment pressure brought by the global crisis, low energy utilization and improper energy utilization, the country puts forward to promoting new clean energy including solar in the countryside to develop the rural energy construction in11th five-year plan. Solar is a new clear energy with the most mature technology development, the richest reserve, and the clearest and environment friendly. It has a bright market future in the countryside. The application and popularization of solar energy water heater must make new contribution to improve the rural living condition, the energy construction and build the socialist new countryside.Firstly, from macroscopic angle, the paper will have a review on the solar water heater industry’s development history. Meanwhile, from the two aspects of this industry’s development characteristics and sales channels, the paper will analyze the solar water heater industry’s current development in our country. According to the existing problems in the current development, the paper have a deep discussion on the opportunities challenges and development trend the current solar water heater may face.Secondly, Taking Huaian as an example, this paper investigates and analyzes the farmers respectively who use the solar water heater and who don’t do from the consumers’angle basing on the running environment of Solar Water Heater in Huai an city. Investigation content mainly includes:the understanding on solar water heater, the cause of use and unused it, characteristics and price of solar product etc., Then the paper summaries the solar’s characteristics in the rural market of Huai an city according to the investigated result.Finally, there are five factors affecting the promotion of solar water heater in the rural market.They are respectively family characteristics、technology、environment of industry development、consumption ability、rural infrastructure and limitation of living condition,and improve and optimize the problems from government enterprises and consumers. Hopig the solar water heater’s research in the rural market of Huai an city will be beneficial for the development of the whole solar rural market.