Inner Mongolia Sijimuge Solar Water Heater Marketing Channel Design And Management Research

Accompanied with the acceleration of real estate,the energy-saving way of life that combined solar energy heater with real estate companies has increasingly been accepted by consumers.As a result,a large number of solar energy water heater enterprises have sprung up.Avoiding strong brands and surviving in market is a common concern of the corporations and dealers,when Sijimuge is still an emerging enterprise.The paper attempts to provide a case for the field through the research of marketing channel design and management of Sijimuge in Inner Mongolia.The first chapter introduced the backgrounds,significance,thoughts,methods and framework of the study.The second chapter described some theories associated with the channel.The third chapter analysed the market and promotion of solar energy water heater in Inner Mongolia by taking Sijjimuge as a case.The forth chapter designed the promotion pattern of solar energy water heater.The fifth chapter explained the implement and management of the promotion pattern of Sijimuge.The sixth chapter came to a conclusion.The innovation of the paper is that the selection,design and set of an unique and effective promotion channel in a complex and changeable market.In a word,establishing promotion channel,implementing effective management strategy,maintaining the channel function and value will greatly enhance the core competitiveness of the enterprise product marketing.