Study On The Feasibility And Countermeasures Of Development Of Medical Tourism In Hangzhou

Medical tourism, as a new industry,develop rapidly in the world, and it also can be maintained two-digit percentages growth rate even in the global economic crisis in recent years. Asian countries such as Thailand, India, Malaysia, with advanced medical technology and inexpensive human resources, has become the first choice destination for European and American patients with medical treatment abroad. Foreign professors and observers predict that China mainland will be the next destination wave of medical tourism.Hangzhou, as the central city of Zhejiang Province,"Oriental leisure capital, high-quality of life city", has perfect medical service system, and advanced medical technology and equipment, and a high quality professional medical personnel. In addition, the development of medical tourism has important significance to promote the transformation and upgrading of Hangzhou tourism industry and sustainable development.Firstly, the paper introduces the development situation of medical tourism overseas, and combined with the scholars researches on medical tourism at home and abroad in recent years, and attempts to clarify the development and characteristics of medical tourism and industry research, and provides the background and theoretical support for the development of medical tourism in Hangzhou; Secondly, in the study of medical the tourist market Hangzhou, using the SWOT analysis method, through a comprehensive analysis of the development of medical tourism strengths in Hangzhou, weaknesses, opportunities and threats of the development, study on the feasibility of medical tourism; Thirdly, according to the development of medical tourism in Hangzhou conditions, combined with medical tourism impact factor and domestic and foreign authoritative views on the development of medical tourism, it come up with some countermeasures to promote the development of medical tourism in Hangzhou.This paper is divided into seven chapters, the first chapter of introduction, introduced the research background and significance of the topic of thesis, current situation of medical tourism development at home and abroad, the research ideas, research content, research methods. The research background of the thesis is mainly discussed from two aspects:one is the medical tourism, the rise in the world; the two is China’s tourism market to high-end products. The research methods used by the main method of literature research, investigation method, induction method etc..The second chapter is domestic and foreign research about medical tourism, introduces the research situation of medical tourism in recent years in foreign countries and China.The third chapter is the theory of medical tourism and its development in China. It introduces the connotation of medical tourism, through investigation and interview analysis of medical tourism factors, as well as the development of medical tourism in china.The fourth chapter is Hangzhou medical tourism development status of research, a detailed analysis of medical tourism development of the tourist market in Hangzhou and problems and challenges that will be faced.The fifth chapter is the necessity and feasibility of the development of medical tourism in Hangzhou, the key of the thesis. The development of medical tourism need change from medical industry and tourism. It can improve the image of Hangzhou city. Through the analysis of SWOT on the development of Hangzhou medical tourism, demonstration of medical tourism in Hangzhou is feasible and promising.The sixth chapter is the Countermeasures of the development of medical tourism in Hangzhou, which is one of the key of the thesis. The paper from the government strengthen the management to give policy support, medical institutions to improve the medical technology and service, the industry to strengthen publicity and promotion to improve medical tourism community awareness and put forward three proposals.The seventh chapter is the conclusion and prospect. It makes some instructions about conclusions, deficiency and prospect of research.