| With30years of development of Reform and Open, the market of houseappliance went from zero to a very promising industry, and China has become one ofthe biggest producers of house appliances in the ’world. But were still struggling togain our competitiveness with comparably small market share, especially the high-endmarket, due to shortage of core technology. Moreover, the domestic market is facedwith price war and uprising labor cost with appreciation of RMB, which requireChinese enterprises to broad their horizon and ifnd new patterns of developmentthrough FDI like Cross-Border M&A.Currently, a lot of Chinese enterprises have already embark the process ofCross-Border M&A, TCL，Lenovo, Haier and Meide for instance, but there’re risingproblems worth our attention. The essay mainly focus on research of upcomingopportunity, trend of development and cause of M&A with methodology of analytical,case study, quantitative and qualitative. From the perspective of the M&A betweenHaier and Sanyo, we conclude the background, motivation, operational process andpractical lessons in this case. Therefore come up with suggestions concerning Chineseenterprises Going-out based on above-mentioned analysis, which include: ifrst,employ the right strategy, which means choosing target enterprises with greatcorporative foundation, similar corporate culture, reasonable quotation andappropriate scale. Second，deeply understand the legal environment of the targetenterprise and try to utilize the environment with reason. Thirdly, implementlocalization strategy and strengthen cultural reorganization. Last but not the least,foster excellent international businessman, actively participate the formulation ofglobal industrial criterion and search for support in the ifeld of policy, economy anddiplomacy. In sum, the essay strive to withdraw successful lessons concerningCross-Border M&A with the case analysis of Haier and Sanyo, to provide practicalsolutions concerning future development of Chinese enterprise. |
